2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. 1
Welcome to Google Ad Manager!
As a new Ad Manager user, you might be wondering where to begin. We’d like to
offer some resources to help. With these tips and guidelines, you’ll learn the basics
of Ad Manager as well as how to effectively sell, schedule, deliver, and measure all
of your directly-sold and network-based ad inventory.
Ready to get started? This guide has all the answers – keep it near your work area
for easy reference!
In this packet:
Managing Your Account
Signing in to Your Account - 2
Getting Started - 3
Defining Your Site’s Inventory
Creating an ad slot - 4
Creating a placement - 6
Generating ad tags - 8
Creating Orders and Line Items
Creating orders - 9
Creating line items - 11
Uploading creatives - 13
Getting Help
Resources - 14
3. 2
Signing in to Your Account:
Access your account at google.com/admanager
Your sign-in
To sign in to Ad Manager for the first time, enter your AdSense username and
password. Once you’ve signed in, you can create new user accounts if you have
Ad Manager administrative privileges. New users can then sign in to Ad Manager
using their Google Account username and password.
Creating accounts for new users
You can create new user accounts if you have Ad Manager administrative privileges.
All Ad Manager users must have a Google Account. If you’re adding users who
already use one or more Google products (such as Gmail, AdWords, or Checkout),
those users already have Google Accounts and won’t need to create new ones.
However, they can still choose to create a separate Google Account for Ad Manager.
Accessing multiple accounts
If your username is associated with more than one Ad Manager account, you will
be prompted to select which account you’d like to access when you sign in. You
can also use the drop-down box at the top of your account page to toggle between
accounts at any time.
Click this link if you’re having
trouble logging in.
4. 3
Getting Started:
Once you’ve signed in to Ad Manager, please review our Ad Manager tutorials. Just
click Tutorials at the top of your account to start learning more.
To view all of our Ad Manager reference information and training materials, visit the
Google Ad Manager Help Center, where you can browse our searchable FAQs, step-
by-step guides, and video tutorials. You can also join the Ad Manager Help Group to
connect with other users and share any questions and comments, along with your
own Ad Manager expertise.
Tip: Visit the Google Ad Manager Help Center, your complete resource for all
Ad Manager topics. Just go to www.google.com/support/admanager/publisher
5. 4
Defining Your Site’s Inventory:
Creating an ad slot
When you sign in to Google Ad Manager for the first time, you’ll see the Orders screen.
Before you can get your ads to deliver, you need to define your inventory. You can
create inventory by clicking the Inventory tab. After defining your inventory, you’ll
see the Ad Slots screen.
What are ad slots? Imagine printing a hard copy of your homepage and cutting out
all of the ads. Each empty space is an opportunity to advertise. Ad Manager defines
this space as an ad slot, which includes a name, description, and ad dimensions.
In your Ad Manager account,
click the Inventory Tab.
6. 5
Defining Your Site’s Inventory:
Creating an ad slot:
On the Inventory tab click Ad Slots, then click New Ad Slot.
A. Enter a name.
B. Enter a size.
C. Define a target window,
which identifies the browser
window where an ad’s
landing page will open.
Values include:
_top: The target URL will
load in the full body of the
current window, breaking out
of any potential framesets.
_blank: The target URL
will open in a new,
unnamed window.
D. If you’d like AdSense to
fill unsold inventory or
compete on price against
your ad networks and
remnant inventory, select
the AdSense checkbox.
E. (Optional) Enter a description.
F. Associate the ad slot with
one or more placements
by clicking Add» beside the
appropriate placements.
G. Click Save.
Naming Tip: We recommend that you be as specific as possible when naming
your ad slots, so you can easily identify them and target them with your ad
campaigns. For example, here’s a very specific name for an ad slot:
SiteName_Section_ PagePosition_WxH / MySite_Homepage_Top_728x90
7. 6
Defining Your Site’s Inventory:
Creating a placement
After you’ve created your ad slots, the next step is to associate your ad slots to one
or many placements. A placement enables you to group ad slots that an advertiser
might want to target. Say, for example, you operate a news site. You might create
one placement that includes ad slots for all skyscraper ads on your site. You might
create another placement that includes all ad slots on pages containing content
about sports. Both of these placements could include the ad slot for the skyscraper
ad slot on sports pages. Other placements might include combinations of ad slots
appearing in the world news, travel, and weather sections of your site.
8. 7
Defining Your Site’s Inventory:
Creating a placement:
In the Inventory tab click Placements, then click New Placement
A. Enter a name.
B. If you’d like to make your
placement available for
Google advertisers to target,
select the Allow Google
advertisers to target this
placement checkbox.
C. (Optional) Enter a description.
D. Associate ad slots to the
placement by clicking Add»
beside the desired ad slot. (If
an ad slot doesn’t exist yet,
you can complete this step
later.) Each placement should
include a unique combination
of ad slots.
E. Click Save.
Tip: Consider custom targeting.
Ad Manager provides native targeting
criteria (like geographical location and
browser type), but you might also wish
to define custom targeting criteria based
on profiling data gathered by your own
site (for example, age or interests).
Tip: Consider ad products. Use ad
products (defined as one or more
placements + default pricing +
default targeting criteria) to easily
manage predefined slices of your
inventory. Consider ad products as
a time-saving power feature.
9. 8
Defining Your Site’s Inventory:
Generating ad tags
To link a particular ad slot with the desired page and location on your site, you’ll
need to introduce Ad Manager-generated code into the HTML of your pages
Congratulations! Your inventory set-up is now complete, and you can deliver your
advertising campaigns across your site.
In your Ad Manager account, click
the Inventory tab. Click Ad Slots,
then click Generate Sample HTML.
The Ad Manager ad slot generator
can automatically generate the
HTML and JavaScript necessary to
integrate one or more ad slots on a
page. Using the ad slot generator
is optional, but generally easier
and less error-prone than manually
rewriting code.
Cut and paste the generated ad tag
into the HTML of your site.
10. 9
Creating Orders and Line Items:
Creating orders
The Orders tab is where you’ll likely spend the majority of your time in Ad Manager.
From here, you can create and manage orders, upload creatives, and check your
available inventory.
When you sign in to Google Ad Manager, the Orders tab appears. An order represents
an agreement between you and an advertiser for a particular slice of your inventory,
and most commonly maps to an insertion order, which outlines the details of an
advertising campaign between a seller of interactive advertising and a buyer.
If you’re not sure if you have enough inventory to fulfill your campaign requirements,
you might want to Check Inventory first to see if ad impressions are available to be
reserved. If you’re confident that availability isn’t a problem, then you can skip the
forecasting step.
Checking your inventory forecasts can provide useful insight, which can help you
prevent overbooking or underselling. Please note, for any recently created ad slots
where forecasting information is unavailable, you will be prompted to overbook any
new orders until forecasting data becomes available.
In your Ad Manager account,
click the Orders tab.
11. 10
Creating Orders and Line Items:
Creating a new order:
On the Orders tab click New Order.
A. Enter a name.
B. For the optional external order number, you can use an invoice code or some
other information for your reference.
C. Enter flight dates, relative to the displayed time zone.
D. (Optional) Enter the billable party, which may be an advertiser, an agency, or
both. This information is for your reference only and doesn’t affect any billing
processes.
E. Select the Trafficker and Salesperson for the order.
F. Enter an advertiser.
G. (Optional) Enter an agency, contact information, and notes.
12. 11
Creating Orders and Line Items:
Creating line items
An order will contain one or multiple line items which you will be prompted to create
after submitting an order. A line item specifies the details of the order, and acts
as the advertiser’s commitment to purchase a specific number of ad impressions
(CPM), user clicks (CPC), or time (CPD), on certain dates at a specified price.
A line item also specifies where an advertiser’s ads will appear. A line item might also
specify an ad’s target audience and the frequency of when an ad may be shown.
In your Ad Manager account, click
the Orders tab. Click New Line Item.
13. 12
Creating Orders and Line Items:
Creating line items
A. (Optional) Select an
ad product from the
drop-down list and click
Import Ad Product to
pre-populate ad product
and placement data.
B. Enter a line item name.
C. Enter the line item
flight dates.
D. Select the delivery
priority (Exclusive,
Premium, Standard,
Remnant, House).
E. Select the cost type
(CPM, CPC, CPD)
F. Enter the line item cost.
G. Enter the line item quantity.
H. (Optional) Enter the line item discount.
I. In the Inventory section, click Add» beside any placement you’d like to include
in your line item.
J. (Optional) Apply targeting criteria.
K. (Optional) Under ‘Delivery Rate,’ select Evenly, or As Fast as Possible.
L. (Optional) Select Display Creatives to show one creative per page, roadblocking,
or takeover.
M. (Optional) Set a custom Value CPM to specify a CPM value that Ad Manager
should use to determine the priority for ad delivery.
N. (Optional) Select Frequency to limit the number of times that ads from a line
item are served to any individual user.
14. 13
Creating Orders and Line Items:
Uploading creatives
Now that you have determined when and where you wish to serve an ad, you need to
associate the advertiser’s creative with the purchased inventory. Line items typically
include many ad slots, each of which may have one or more creatives, which is a file
or link that generates an ad (the terms creative and ad may be used interchangeably).
After selecting either Upload Creatives or Needs Creative, you will be prompted
to enter a creative Name, select the Ad Slot Size, and select the Creative Type.
Ad Manager supports the following creative types:
t'MBTIGJMF IPTUFESFEJSFDU
t*NBHFGJMF IPTUFESFEJSFDU
t3JDINFEJBDPEF UIJSEQBSUZUBHTBOEBOZDVTUPN)5.-
Once you upload your creative, please review the creative and click Approve
and activate.
Congratulations! Your ads are now eligible to deliver to your site.
In your Ad Manager account, click the
line item where you’d like to upload a
creative. Click either Upload Creatives,
or Needs Creative next to each size.